Why a Broad Target Customer is Making Marketing Harder For You – And What To Do Now copywriting ideal customer marketing Mar 16, 2021

When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers.

You see opportunities everywhere, so adopting a ‘sell to anyone’ attitude seems logical – after all, who wants to turn...

Continue Reading...
How to Write an Awesome About Page That Wows Your Ideal Customer copywriting ideal customer Nov 24, 2019

Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right. 

Writing about yourself is possibly the hardest thing you’ll ever attempt to write!

We’re always overly critical… how much is too much?...

Continue Reading...
The 4 Types of Customer – What You Need to Know to Sell Effectively copywriting ideal customer marketing Jun 29, 2019

I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?”

And yes, you’re right. A good marketing strategy targets your ideal customer.

But did you know there are 4 different ‘stages of awareness’ that your...

Continue Reading...
How to Write Blogs Like a Pro: 5 Copywriting Hacks For Better Content copywriting marketing Oct 11, 2018

Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.

Why do we write blogs? Two main reasons:

  1. To attract traffic to our websites (SEO).
  2. To build trust and credibility...
Continue Reading...