When Doing “All the Right Things” Isn’t Enough

You know those moments when something finally clicks? When you realise painfully clearly—why things aren’t working out the way you expected? That was me, sitting on a discovery call with my ideal client, in my bedroom of all places (I mean, the kids we...

What Even Is a “Signature Program”? (And Why Do You Need One?)

Let me guess — you’ve heard people talk about launching a “signature program”. Sounds official. Sounds like something other people do. Maybe those big-name coaches with their glossy sales pages and beautifully branded Instagram feeds, r...

 Let’s get real for a moment: building a successful business shouldn’t mean being glued to your screen, constantly marketing, posting, and pushing. Growth without hustle isn’t just a dream—it’s absolutely possible. But here’s the thing: it requires a smarter strategy, not more marketing.

If you’ve ...

Don’t know how to price your services? You’re not alone.

Pricing? It’s a bugger isn’t it? Too high and you’ll lose the gig, too low and you’ll be kicking yourself...

Or, so most people think! 

But this is actually NOT how it works. 

Think about this: Does the high price on Rolls Royce cars make ...