As you’re probably already aware, the newest player in our digital world, Clubhouse, has sprung onto the scene and the internet chatter about it is snowballing, and so are the member numbers!
But, is it just a short lived craze… and do I really need to be on yet ANOTHER...
I’m thrilled to bring you this inspiring interview with self-confessed brand ‘nerd’ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.
Listen to hear Melissa tell us her story about how she relaunched her business after taking her...
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitor’s first impression of your business –...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of...
Small business owners, here’s your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important.
In 2018,...
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...
Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a...
Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?
It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.
While the media are always on the lookout for...
Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!
But before you hit ‘submit’ on that business registration or go spending money on a logo design,...
How often do you buy something from a company you don’t know?
Probably not very often, right?
Unless you have been recommended to them.
Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying...