How to Get Chosen by Clients When Everyone in Your Niche Seems the Same Sep 16, 2026

Are you being overlooked in your space, even though you've got the experience, the qualifications and the drive to back it up?

No doubt, if you're like most women I've ever worked with, you're doing all the things you've been told to do - posting content, staying consistent, showing up - and the re...

Continue Reading...
Are You Ready For Your Signature Program? (Here’s How to Tell) May 30, 2025

What Even Is a “Signature Program”? (And Why Do You Need One?)

Let me guess — you’ve heard people talk about launching a “signature program”. Sounds official. Sounds like something other people do. Maybe those big-name coaches with their glossy sales pages and beautifully branded Instagram feeds, r...

Continue Reading...
Market Less, Profit More: The Smarter Way to Grow Your Business Apr 27, 2025

 Let’s get real for a moment: building a successful business shouldn’t mean being glued to your screen, constantly marketing, posting, and pushing. Growth without hustle isn’t just a dream—it’s absolutely possible. But here’s the thing: it requires a smarter strategy, not more marketing.

If you’ve ...

Continue Reading...
The Real Reason Why Pricing Your Services Is So Hard - And What To Do Instead Jun 09, 2021

Don’t know how to price your services? You’re not alone.

Pricing? It’s a bugger isn’t it? Too high and you’ll lose the gig, too low and you’ll be kicking yourself...

Or, so most people think! 

But this is actually NOT how it works. 

Think about this: Does the high price on Rolls Royce cars make ...

Continue Reading...
Why a Broad Target Customer is Making Marketing Harder For You – And What To Do Now Mar 16, 2021

When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers.

You see opportunities everywhere, so adopting a ‘sell to anyone’ attitude seems logical – after all, who wants to turn down work/money? 

Unfortunately,...

Continue Reading...