[Blog] Articles on marketing and business by Jessica Osborn

Niche vs Positioning Strategy - which is best

Niche vs. Positioning: Why Choosing a Niche Never Made You Stand Out Sep 28, 2026

You did the work.

You picked a niche. You wrote the "who I help" statement. You can say your ideal client's job title in your sleep.

So why does it still feel like you're one search away from disappearing into a sea of people who help the exact same person with the exact same problem?

Here's the ...

Marketing Coach for online experts and coaches - Jessica Osborn

Can You Niche Too Far? Why Most Entrepreneurs Lack Market Positioning & How To Fix It Dec 29, 2025

Can You Niche Too Far? The Strategic Truth Every High Achiever Should Know

If you’ve ever hesitated to niche down because you’re afraid of limiting your opportunities, you’re absolutely not alone.

High-achieving women often resist narrowing their positioning because they are capable, multi-skilled...