Why a Broad Target Customer is Making Marketing Harder For You – And What To Do Now copywriting ideal customer marketing Mar 16, 2021

When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers.

You see opportunities everywhere, so adopting a ‘sell to anyone’ attitude seems logical – after all, who wants to turn...

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Story: How Narrowing Her Niche Helped Her Business to Expand business strategy ideal customer marketing Apr 30, 2020

Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand.

Our usual logic is that the biggest scope of opportunity comes with the...

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Story: How She Did It – Launch Two Online Businesses In Two Years business strategy ideal customer marketing Apr 22, 2020
Meagan’s done what so many dream of – turned her side hustle into her main gig!

 

But not only that, she’s founded two businesses in two years, with no prior experience in running a business!

In the interview below she shares her journey into the world of...

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Story: How She Pivoted Her Business and Increased Revenue By 300% brand strategy business strategy ideal customer Mar 26, 2020

I’m thrilled to bring you this inspiring interview with self-confessed brand ‘nerd’ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.

Listen to hear Melissa tell us her story about how she relaunched her business after taking her...

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How to Write an Awesome About Page That Wows Your Ideal Customer copywriting ideal customer Nov 24, 2019

Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right. 

Writing about yourself is possibly the hardest thing you’ll ever attempt to write!

We’re always overly critical… how much is too much?...

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The 4 Types of Customer – What You Need to Know to Sell Effectively copywriting ideal customer marketing Jun 29, 2019

I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?”

And yes, you’re right. A good marketing strategy targets your ideal customer.

But did you know there are 4 different ‘stages of awareness’ that your...

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How to Build a Strong Brand That Attracts Your Ideal Customer Like Flies to Honey brand strategy ideal customer marketing May 13, 2019

No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.

On your website your photos have the power to make or break a visitor’s first impression of your business –...

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Why Most Customer Avatars Are Useless (and what you really need to know) ideal customer marketing Mar 27, 2019

If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.

Well, guess what? I’m one of those people!

I talk about customer avatars a LOT, because after working in...

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How To Turn Your Target Market Into An ‘Ideal Customer’ Avatar ideal customer marketing Aug 19, 2018

Creating a customer avatar can be a total game changer for your marketing and sales.

No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.

This is especially important if you’re...

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3 Common Reasons Why Your Marketing Isn’t Working business strategy ideal customer marketing Jan 12, 2018

It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!

My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...

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Why defining your ideal customer is essential for a killer marketing strategy business strategy customer experience ideal customer marketing Jul 06, 2017
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.

 

You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...

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4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing Apr 30, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new...

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