Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!

But before you hit ‘submit’ on that business registration or go spending money on a logo design, it’s a good idea to d...

How often do you buy something from a company you don’t know?

Probably not very often, right?

Unless you have been recommended to them.

Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying to get...