Clubhouse: What Is It and How Do I Use It For My Business? brand strategy content marketing marketing social media Jan 31, 2021

As you’re probably already aware, the newest player in our digital world, Clubhouse, has sprung onto the scene and the internet chatter about it is snowballing, and so are the member numbers! 

But, is it just a short lived craze… and do I really need to be on yet ANOTHER...

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7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important instagram marketing social media Feb 27, 2020

Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo!

Followers should not be used as a vanity metric though – if you want...

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Google Ads vs. Facebook Ads – Which One is Best? advertising facebook marketing social media Sep 03, 2019

What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results?

Well, I think most businesses would be smart to use both! 

However, they are totally different kinds of advertising so first you need to understand the difference...

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Facebook’s New Relevance Metrics For Improving Your Ads advertising facebook marketing social media Apr 25, 2019

Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...

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How to run a successful Facebook Group that drives sales leads for your business facebook marketing social media Oct 25, 2018
 
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups!

Why?

Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...

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Which social media platforms should you be using? facebook marketing social media Jul 19, 2018

Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects.

Just in case you’re not sure about the value of social media, here’s a quick snapshot of how...

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Facebook Ads 101: What is your Relevance Score and why does it matter? advertising customer experience facebook marketing social media Apr 04, 2018

Like it or hate it, if your audience is online, they are probably on Facebook.

And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.

Because your audience is on Facebook, it’s a great...

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How to easily understand the Facebook algorithm and use it to your advantage customer experience facebook marketing social media Aug 23, 2017

Facebook. It’s both awesome and frustrating for business owners!

Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?

Well, the good news is you can save your time.

The simple secret to cracking the...

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