Google Ads vs. Facebook Ads – Which One is Best?
Sep 04, 2019
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What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results?
Well, I think most businesses would be smart to use both!
However, they are totally different kinds of advertising so first you need to understand the difference between them (an...
Facebook’s New Relevance Metrics For Improving Your Ads
Apr 26, 2019
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Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve them.
Why does relevance matter?
People p...