4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing Apr 30, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new...

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How I used customer experience to grow my start-up business business strategy customer experience marketing Apr 30, 2017

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...

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