[Blog] Articles on marketing and business by Jessica Osborn

How differentiation can set your offer apart and generate more sales

How to Get Chosen by Clients When Everyone in Your Niche Seems the Same Sep 16, 2026

Are you being overlooked in your space, even though you've got the experience, the qualifications and the drive to back it up?

No doubt, if you're like most women I've ever worked with, you're doing all the things you've been told to do - posting content, staying consistent, showing up - and the re...

Blog: How to Differentiate Your Coaching Business - by Jessica Osborn

I asked AI to differentiate 4 coaching businesses. What it said will surprise you... Aug 20, 2026

A lot of marketing coaches say things like "AI makes you sound the same as everyone else." An opinion. Is it true? Well, I decided to test it and the results were surprising!

Here's the experiment I ran:

I took three coaches - page one of Google, strong testimonials, genuinely successful women - a...