[Blog] Articles on marketing and business by Jessica Osborn

Niche vs Positioning Strategy - which is best

Niche vs. Positioning: Why Choosing a Niche Never Made You Stand Out Sep 28, 2026

You did the work.

You picked a niche. You wrote the "who I help" statement. You can say your ideal client's job title in your sleep.

So why does it still feel like you're one search away from disappearing into a sea of people who help the exact same person with the exact same problem?

Here's the ...