Why defining your ideal customer is essential for a killer marketing strategy business strategy customer experience ideal customer marketing Jul 06, 2017
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.

 

You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?

I

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How to grow your business without big marketing budgets business strategy customer experience marketing May 20, 2017

As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.

You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your systems to provi...

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Why your brand reputation will deliver more profit than your marketing campaign brand strategy customer experience marketing May 12, 2017

How often do you buy something from a company you don’t know?

Probably not very often, right?

Unless you have been recommended to them.

Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying to get...

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4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing May 01, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new b...

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How I used customer experience to grow my start-up business business strategy customer experience marketing Apr 30, 2017

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and go down t...

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