You might even be wondering why you really need to have an âidealâ customer since youâd be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?
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As a small business owner youâre probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
Youâve got limited budget available. You want to increase your customer base but you also know you should upgrade your systems to provi...
How often do you buy something from a company you donât know?
Probably not very often, right?
Unless you have been recommended to them.
Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying to get...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new b...
I started my first online business back in 2010.
I didnât have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and go down t...