[Blog] Articles on marketing and business by Jessica Osborn

Want a better response to your marketing emails? This is how…. customer experience email marketing marketing Oct 14, 2017

Are you struggling to get people responding to your marketing emails?

You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!).

Even if people open your email – how many actually take the ...

How to write a press release that gets published brand strategy marketing pr Sep 27, 2017

Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?

It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.

While the media are always on the lookout for good stories, th...

How to easily understand the Facebook algorithm and use it to your advantage customer experience facebook marketing social media Aug 24, 2017

Facebook. It’s both awesome and frustrating for business owners!

Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?

Well, the good news is you can save your time.

The simple secret to cracking the Facebo

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Brand building success: How to choose a good brand name brand strategy marketing Aug 14, 2017

Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!

But before you hit ‘submit’ on that business registration or go spending money on a logo design, it’s a good idea to d...

4 reasons why PR should be in your marketing plan marketing media relations pr Jul 26, 2017

As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!

That’s why PR, or public relations, should be part of your business’ marketing strategy as it’s got a 100% ROI if you do it...

Why defining your ideal customer is essential for a killer marketing strategy business strategy customer experience ideal customer marketing Jul 06, 2017

You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.

You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?

I

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How to grow your business without big marketing budgets business strategy customer experience marketing May 20, 2017

As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.

You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your systems to provi...

Why your brand reputation will deliver more profit than your marketing campaign brand strategy customer experience marketing May 12, 2017

How often do you buy something from a company you don’t know?

Probably not very often, right?

Unless you have been recommended to them.

Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying to get...

4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing May 01, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new b...

How I used customer experience to grow my start-up business business strategy customer experience marketing Apr 30, 2017

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and go down t...