I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments.
I like it because it takes relatively little effort to manage, making it an ideal secondary...
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year...
and If not now, then when?
It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….?
But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than giving it a go?
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If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic – more services means broader market scope which means bigger target market and should mean more...
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!
My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...
As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new...
I started my first online business back in 2010.
I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...