Affiliate Marketing – How to Add a New Revenue Stream and Add Value to Your Customers business strategy marketing Oct 29, 2019

I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. 

I like it because it takes relatively little effort to manage, making it an ideal secondary...

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6 lessons from a year in business as a work-at-home-mum business strategy Jan 22, 2019

Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.

As I reflect on the year...

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When is the right time to start a business? business strategy marketing May 03, 2018

and If not now, then when?

It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….?

But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than giving it a go?

...

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Why You Need to STOP Expanding Your Services to Grow Your Business business strategy customer experience marketing Mar 15, 2018

If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them.

I understand the logic – more services means broader market scope which means bigger target market and should mean more...

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Brand experience: The success strategy of today’s high growth companies brand strategy business strategy customer experience marketing Feb 24, 2018

You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.

It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...

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3 Common Reasons Why Your Marketing Isn’t Working business strategy ideal customer marketing Jan 12, 2018

It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!

My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...

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Why defining your ideal customer is essential for a killer marketing strategy business strategy customer experience ideal customer marketing Jul 06, 2017
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.

 

You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...

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How to grow your business without big marketing budgets business strategy customer experience marketing May 20, 2017

As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.

You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your...

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4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing Apr 30, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new...

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How I used customer experience to grow my start-up business business strategy customer experience marketing Apr 30, 2017

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...

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The importance of adding value to every customer business strategy customer experience marketing Apr 14, 2017

One of the things that draws most people to becoming business owners is the fact that they are going to be their own boss.  No employer to answer to and no-one to order them around.

In reality, if you are an entrepreneur or business owner, you do have a boss; a boss who decides if you will...

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