Story: Using a Niche Strategy to Compete With Online Giants Facebook, EBay and Gumtree

marketing Jun 19, 2020

I’m super excited to bring you this interview with Sarah Bando, founder of Jumping Jack. Her business competes against the internet giants of eBay, Facebook and Gumtree… so how did she do it?

Firstly she created a very specific niche.

In contrast to the giants who’re trying to cover all categories for online shopping, she’s created a very targeted niche with an Australian marketplace for families to buy and sell high-quality, second-hand baby, kids and maternity clothing.

She’s removed the clutter of the online marketplaces we’re used to – with their endless feeds of random items and terrible listings that tell you nothing about the item….

Instead she’s created an experience designed specifically for clothes shopping. Where you can filter on size, colour, brand, category.

And she’s recently innovated even further with a done-for-you selling service for busy parents who don’t have time to do their own listings.

Imagine – that box of baby stuff sitting in your cupboard, all taken care of on your behalf!

Want to know how she did it?

Watch our interview below to learn some of the behind the scenes strategies that’s helped her take her concept to launch. And her learnings, tips and advice.

What was your biggest takeaway? Let me know in the comments below!

Mentioned in the interview:

Jumping Jack

Jumping Jack Facebook Page

Clean Out Bag Services


Ready to be inspired?

Grab a coffee and watch this inspiring interview now:

Want to learn how to put together a marketing strategy that achieves your business vision? 

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