Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility (Marketing to your ...
Whenever you write an email to a client, or a prospect, youâre investing your precious resource (time) into that email.Â
Â
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired reaction first time around, not after...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of creating a s...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, Iâve seen amazing improvements time and time again after going through the process to target an âideal customerâ.
This is especially important if youâre in a B2B industry because, fo
...
Social media has become so entrenched in our society, itâs essential for businesses to create a social media strategy that dictates how itâs used to engage customers and prospects.
Just in case youâre not sure about the value of social media, hereâs a quick snapshot of how widely the top social med...
Small business owners, hereâs your new game-changer:Â Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why itâs so important.
In 2018, itâs no longer good enough to have an amazing p...
and If not now, then when?
Itâs fear that holds us back â what if it doesnât work? What will my family think? What ifâŚâŚ.?
But what if, a year from now, youâre still in the same place you are today? Isnât that a worse outcome than giving it a go?
What if it actually WORKS, and a year fro
...
If youâre in a service based business itâs so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic â more services means broader market scope which means bigger target market and should mean more customers (and revenue).
But ofte...
Youâve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other key stakeholder...
Itâs hard to market a business. I know this only too well, Iâve made a career of doing marketing and Iâm still learning how to improve every day!
My clients commonly come to me when theyâre stuck with their marketing. Even though they have a great service/product theyâre having trouble finding new ...
Ask most CEOs and theyâll tell you the number 1 risk to their businessâ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a strong brand with a positive reputation mea...
Marketing automation is a literal game-changer for businesses of all sizes.
Â
In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.
If we were using email marketing software we could tell which emails had been o...