7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important instagram marketing social media Feb 27, 2020

Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo!

Followers should not be used as a vanity metric though – if you want...

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How To Use Blogging To Grow Your Online Business – 5 Expert Tips From Elaine Rau, the LadyBossBlogger content marketing marketing Jan 30, 2020

There’s no argument that a blog can drive growth for your business. 

As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds...

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Affiliate Marketing – How to Add a New Revenue Stream and Add Value to Your Customers business strategy marketing Oct 29, 2019

I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. 

I like it because it takes relatively little effort to manage, making it an ideal secondary...

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Google Ads vs. Facebook Ads – Which One is Best? advertising facebook marketing social media Sep 03, 2019

What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results?

Well, I think most businesses would be smart to use both! 

However, they are totally different kinds of advertising so first you need to understand the difference...

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The 4 Types of Customer – What You Need to Know to Sell Effectively copywriting ideal customer marketing Jun 29, 2019

I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?”

And yes, you’re right. A good marketing strategy targets your ideal customer.

But did you know there are 4 different ‘stages of awareness’ that your...

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How to Build a Strong Brand That Attracts Your Ideal Customer Like Flies to Honey brand strategy ideal customer marketing May 13, 2019

No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.

On your website your photos have the power to make or break a visitor’s first impression of your business –...

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Facebook’s New Relevance Metrics For Improving Your Ads advertising facebook marketing social media Apr 25, 2019

Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...

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Why Most Customer Avatars Are Useless (and what you really need to know) ideal customer marketing Mar 27, 2019

If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.

Well, guess what? I’m one of those people!

I talk about customer avatars a LOT, because after working in...

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Content Marketing Plan: 4 Step Guide to Content That Increases Sales content marketing marketing Mar 06, 2019

You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.

By the time they make contact with you,...

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What is SEO? 3 simple ways to boost your ranking in search engines marketing seo Dec 06, 2018
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches.

 

This is why you need to know about SEO.

There’s always new tips for optimising your content in response to algorithm changes, however if you...

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How to run a successful Facebook Group that drives sales leads for your business facebook marketing social media Oct 25, 2018
 
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups!

Why?

Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...

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How to Write Blogs Like a Pro: 5 Copywriting Hacks For Better Content copywriting marketing Oct 11, 2018

Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.

Why do we write blogs? Two main reasons:

  1. To attract traffic to our websites (SEO).
  2. To build trust and credibility...
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