Whatâs the difference between Google ads and Facebook ads? And which one is going to get you the best results?
Well, I think most businesses would be smart to use both!Â
However, they are totally different kinds of advertising so first you need to understand the difference between them (an...
I bet youâre thinking â4 types of customer? I thought we were supposed to target just one?â
And yes, youâre right. A good marketing strategy targets your ideal customer.
But did you know there are 4 different âstages of awarenessâ that your ideal customer could have, and itâs essential to
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No doubt youâd agree with me that great imagery is an key element of a strong brand. Itâs all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitorâs first impression of your business â and we know how important that
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Facebook announced recently that it replaced the âRelevance Scoreâ weâre used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve them.
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Why does relevance matter?
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People p...
If youâve done any reading about marketing, youâve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? Iâm one of those people!
I talk about customer avatars a LOT, because after working in marketing for 20 years I
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You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.
By the time they make contact with you, they already know, lik...
Although I became an âentrepreneurâ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year thatâs been, Iâve...
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This is why you need to know about SEO.
Thereâs always new tips for optimising your content in response to algorithm changes, however if you have the f
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Why?
Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing content that people are
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Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility (Marketing to your ...
Whenever you write an email to a client, or a prospect, youâre investing your precious resource (time) into that email.Â
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And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired reaction first time around, not after...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of creating a s...