You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.
By the time they make contact with you,...
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year...
This is why you need to know about SEO.
There’s always new tips for optimising your content in response to algorithm changes, however if you...
Why?
Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility...
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email.
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.
This is especially important if you’re...
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects.
Just in case you’re not sure about the value of social media, here’s a quick snapshot of how...
Small business owners, here’s your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important.
In 2018,...
and If not now, then when?
It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….?
But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than giving it a go?
...
Like it or hate it, if your audience is online, they are probably on Facebook.
And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.
Because your audience is on Facebook, it’s a great...