No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitor’s first impression of your business – and we know how important that
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Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve them.
Why does relevance matter?
People p...
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? I’m one of those people!
I talk about customer avatars a LOT, because after working in marketing for 20 years I
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You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.
By the time they make contact with you, they already know, lik...
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year that’s been, I’ve...
This is why you need to know about SEO.
There’s always new tips for optimising your content in response to algorithm changes, however if you have the f
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Why?
Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing content that people are
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Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility (Marketing to your ...
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email.
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired reaction first time around, not after...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of creating a s...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.
This is especially important if you’re in a B2B industry because, fo
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Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects.
Just in case you’re not sure about the value of social media, here’s a quick snapshot of how widely the top social med...