Content Marketing Plan: 4 Step Guide to Content That Increases Sales content marketing marketing Mar 06, 2019

You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.

By the time they make contact with you,...

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6 lessons from a year in business as a work-at-home-mum business strategy Jan 22, 2019

Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.

As I reflect on the year...

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What is SEO? 3 simple ways to boost your ranking in search engines marketing seo Dec 06, 2018
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches.

 

This is why you need to know about SEO.

There’s always new tips for optimising your content in response to algorithm changes, however if you...

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How to run a successful Facebook Group that drives sales leads for your business facebook marketing social media Oct 25, 2018
 
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups!

Why?

Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...

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How to Write Blogs Like a Pro: 5 Copywriting Hacks For Better Content copywriting marketing Oct 11, 2018

Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.

Why do we write blogs? Two main reasons:

  1. To attract traffic to our websites (SEO).
  2. To build trust and credibility...
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How to write emails so you get the response you want – 7 tips for every day use customer experience email marketing marketing Sep 19, 2018

Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. 

 

And they are investing their precious resource to read it.

Which means that you want to be writing effective emails that get the desired...

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Understanding Brand Strategy Beyond Your Logo brand strategy marketing Aug 27, 2018

At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!

Right? Actually, no.

Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of...

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How To Turn Your Target Market Into An ‘Ideal Customer’ Avatar ideal customer marketing Aug 19, 2018

Creating a customer avatar can be a total game changer for your marketing and sales.

No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.

This is especially important if you’re...

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Which social media platforms should you be using? facebook marketing social media Jul 19, 2018

Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects.

Just in case you’re not sure about the value of social media, here’s a quick snapshot of how...

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How to create an amazing brand experience that your customers will love to talk about brand strategy customer experience marketing Jun 11, 2018

Small business owners, here’s your new game-changer: Brand experience.

Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important.

In 2018,...

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When is the right time to start a business? business strategy marketing May 03, 2018

and If not now, then when?

It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….?

But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than giving it a go?

...

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Facebook Ads 101: What is your Relevance Score and why does it matter? advertising customer experience facebook marketing social media Apr 04, 2018

Like it or hate it, if your audience is online, they are probably on Facebook.

And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.

Because your audience is on Facebook, it’s a great...

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