[Blog] Articles on marketing and business by Jessica Osborn

Story: Transforming Business to Exceed 500% Revenue Growth In Less Than 6 Months business strategy marketing Jul 14, 2020

Here’s a story of AMAZING growth by 2 very inspiring women!

We all want to reach that next level, but most don’t get there. Usually we look to the external factors for answers, but often it’s the internal alignment that’s out of place and st

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Story: Using a Niche Strategy to Compete With Online Giants Facebook, EBay and Gumtree marketing Jun 19, 2020

I’m super excited to bring you this interview with Sarah Bando, founder of Jumping Jack. Her business competes against the internet giants of eBay, Facebook and Gumtree… so how did she do it?

Firstly she created a very specific niche.

In contrast to the giants who’re trying to cover all ca

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Story: How Narrowing Her Niche Helped Her Business to Expand business strategy ideal customer marketing May 01, 2020

Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand.

Our usual logic is that the biggest scope of opportunity comes with the biggest market so w

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Story: How She Did It – Launch Two Online Businesses In Two Years business strategy ideal customer marketing Apr 23, 2020

Meagan’s done what so many dream of – turned her side hustle into her main gig!

But not only that, she’s founded two businesses in two years, with no prior experience in running a business!

In the interview below she shares her journey into the world of entrepreneurship, what she

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Why Your WHY Makes All The Difference To Your Level Of Success business strategy marketing mindset Apr 10, 2020

My first business “failed”

Ok, I didn’t want to admit this for ages, and this is the first time I’m sharing all these details publicly!

Not many people know about it, but I started my first business back in 2010. I’d discovered a gap in the market and one that I could see awesome profit potenti

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Story: How She Pivoted Her Business and Increased Revenue By 300% brand strategy business strategy ideal customer Mar 27, 2020

I’m thrilled to bring you this inspiring interview with self-confessed brand ‘nerd’ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.

Listen to hear Melissa tell us her story about how she relaunched her business after taking her business off line for ‘mate

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Best Tech for Working Remotely from Home business strategy Mar 16, 2020

What do you do when you suddenly need to work from home? If you’re a coach, consultant, educator or service provider you likely have a lot of face to face time with clients and that has to stop.

But don’t stress! You can continue serving your customers like you did before, however, you migh...

7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important instagram marketing social media Feb 28, 2020

Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo!

Followers should not be used as a vanity metric though – if you want your efforts on Instagram t...

How To Use Blogging To Grow Your Online Business – 5 Expert Tips From Elaine Rau, the LadyBossBlogger content marketing marketing Jan 31, 2020

There’s no argument that a blog can drive growth for your business.

As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds credibility and trust – the essential...

How to Overcome the ‘Employee Mindset’ and Start Thinking Like a CEO business strategy mindset Jan 14, 2020

If you’ve come from a corporate career like I did, you’ll have a lot of learned perspectives that aren’t doing you any good as a business owner.

Now you’re in the drivers seat, you’re leading a business and you need to be thinking like a business owner, not an employee.

Here’s three mindset s...

How to Write an Awesome About Page That Wows Your Ideal Customer copywriting ideal customer Nov 25, 2019

Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right.

Writing about yourself is possibly the hardest thing you’ll ever attempt to write!

We’re always overly critical… how much is too much? What if I sound like I’m bragg...

Affiliate Marketing – How to Add a New Revenue Stream and Add Value to Your Customers business strategy marketing Oct 30, 2019

I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments.

I like it because it takes relatively little effort to manage, making it an ideal secondary (passive) incom...