Story: How She Pivoted Her Business and Increased Revenue By 300% brand strategy business strategy ideal customer Mar 26, 2020

I’m thrilled to bring you this inspiring interview with self-confessed brand ‘nerd’ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.

Listen to hear Melissa tell us her story about how she relaunched her business after taking her...

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Best Tech for Working Remotely from Home business strategy Mar 15, 2020

What do you do when you suddenly need to work from home? If you’re a coach, consultant, educator or service provider you likely have a lot of face to face time with clients and that has to stop.

But don’t stress! You can continue serving your customers like you did...

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7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important instagram marketing social media Feb 27, 2020

Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo!

Followers should not be used as a vanity metric though – if you want...

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How To Use Blogging To Grow Your Online Business – 5 Expert Tips From Elaine Rau, the LadyBossBlogger content marketing marketing Jan 30, 2020

There’s no argument that a blog can drive growth for your business. 

As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds...

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How to Overcome the ‘Employee Mindset’ and Start Thinking Like a CEO business strategy mindset Jan 13, 2020

If you’ve come from a corporate career like I did, you’ll have a lot of learned perspectives that aren’t doing you any good as a business owner. 

Now you’re in the drivers seat, you’re leading a business and you need to be thinking like a business owner,...

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How to Write an Awesome About Page That Wows Your Ideal Customer copywriting ideal customer Nov 24, 2019

Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right. 

Writing about yourself is possibly the hardest thing you’ll ever attempt to write!

We’re always overly critical… how much is too much?...

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Affiliate Marketing – How to Add a New Revenue Stream and Add Value to Your Customers business strategy marketing Oct 29, 2019

I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. 

I like it because it takes relatively little effort to manage, making it an ideal secondary...

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Google Ads vs. Facebook Ads – Which One is Best? advertising facebook marketing social media Sep 03, 2019

What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results?

Well, I think most businesses would be smart to use both! 

However, they are totally different kinds of advertising so first you need to understand the difference...

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The 4 Types of Customer – What You Need to Know to Sell Effectively copywriting ideal customer marketing Jun 29, 2019

I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?”

And yes, you’re right. A good marketing strategy targets your ideal customer.

But did you know there are 4 different ‘stages of awareness’ that your...

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How to Build a Strong Brand That Attracts Your Ideal Customer Like Flies to Honey brand strategy ideal customer marketing May 13, 2019

No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.

On your website your photos have the power to make or break a visitor’s first impression of your business –...

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Facebook’s New Relevance Metrics For Improving Your Ads advertising facebook marketing social media Apr 25, 2019

Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...

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Why Most Customer Avatars Are Useless (and what you really need to know) ideal customer marketing Mar 27, 2019

If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.

Well, guess what? I’m one of those people!

I talk about customer avatars a LOT, because after working in...

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