Why You Need to STOP Expanding Your Services to Grow Your Business business strategy customer experience marketing Mar 15, 2018

If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them.

I understand the logic – more services means broader market scope which means bigger target market and should mean more...

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Brand experience: The success strategy of today’s high growth companies brand strategy business strategy customer experience marketing Feb 24, 2018

You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.

It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...

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3 Common Reasons Why Your Marketing Isn’t Working business strategy ideal customer marketing Jan 12, 2018

It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!

My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...

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How to create value in your business that your competitors can’t copy brand strategy customer experience marketing Dec 14, 2017

Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).

Why?

Because, a...

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How to set up a simple marketing automation customer experience email marketing marketing Nov 11, 2017

Marketing automation is a literal game-changer for businesses of all sizes.

 

In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.

If we were using email marketing software we could tell which emails had...

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Want a better response to your marketing emails? This is how…. customer experience email marketing marketing Oct 13, 2017

Are you struggling to get people responding to your marketing emails?

 

You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!). 

Even if people open your email – how...

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How to write a press release that gets published brand strategy marketing pr Sep 26, 2017

Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?

It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.

While the media are always on the lookout for...

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How to easily understand the Facebook algorithm and use it to your advantage customer experience facebook marketing social media Aug 23, 2017

Facebook. It’s both awesome and frustrating for business owners!

Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?

Well, the good news is you can save your time.

The simple secret to cracking the...

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Brand building success: How to choose a good brand name brand strategy marketing Aug 13, 2017

Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!

But before you hit ‘submit’ on that business registration or go spending money on a logo design,...

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4 reasons why PR should be in your marketing plan marketing media relations pr Jul 25, 2017

As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!

That’s why PR, or public relations, should be part of your business’ marketing strategy as it’s...

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Why defining your ideal customer is essential for a killer marketing strategy business strategy customer experience ideal customer marketing Jul 06, 2017
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.

 

You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...

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How to grow your business without big marketing budgets business strategy customer experience marketing May 20, 2017

As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.

You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your...

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