If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic – more services means broader market scope which means bigger target market and should mean more...
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!
My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...
Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a...
Marketing automation is a literal game-changer for businesses of all sizes.
In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.
If we were using email marketing software we could tell which emails had...
Are you struggling to get people responding to your marketing emails?
You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!).
Even if people open your email – how...
Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?
It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.
While the media are always on the lookout for...
Facebook. It’s both awesome and frustrating for business owners!
Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?
Well, the good news is you can save your time.
The simple secret to cracking the...
Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!
But before you hit ‘submit’ on that business registration or go spending money on a logo design,...
As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!
That’s why PR, or public relations, should be part of your business’ marketing strategy as it’s...
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...
As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your...