How often do you buy something from a company you don’t know?

Probably not very often, right?

Unless you have been recommended to them.

Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying...

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new...

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...