Why your brand reputation will deliver more profit than your marketing campaign brand strategy customer experience marketing May 11, 2017

How often do you buy something from a company you don’t know?

Probably not very often, right?

Unless you have been recommended to them.

Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying...

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4 simple steps to become a customer-focussed business business strategy customer experience ideal customer marketing Apr 30, 2017

Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.

Word-of-mouth recommendations are king when it comes to getting new...

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How I used customer experience to grow my start-up business business strategy customer experience marketing Apr 30, 2017

I started my first online business back in 2010.

I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...

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The importance of adding value to every customer business strategy customer experience marketing Apr 14, 2017

One of the things that draws most people to becoming business owners is the fact that they are going to be their own boss.  No employer to answer to and no-one to order them around.

In reality, if you are an entrepreneur or business owner, you do have a boss; a boss who decides if you will...

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